On May 27, 2026, Codibly and Enode went live for an hour on what it actually takes to operate distributed energy programs at scale — across both the European and US markets. The central message: turning distributed energy resources into consumer flexibility is not a switch you flip, but a comprehensive build spanning customer experience, connectivity, optimization, and monetization, backed by real investment.

Spencer Borison, US President at Codibly, and Aron Lazarchick, Partner and Head of Energy for Europe at Codibly, were joined by Odin Sørensen, Director of Strategy & Business Development at Enode, and William Mai of Enode’s Strategy & Business Development team.

Webinar highlights

1. Six pillars, not one silver bullet
Scaling consumer flexibility means getting connectivity, propositions, local optimization, program design, device integration, and monetization right together — half-measures do not scale.

2. Connectivity is a coverage problem
Real value depends on broad device and brand coverage, which in turn means handling many protocols and OEM APIs across diverse hardware ecosystems.

3. The proposition drives the program
What end customers actually see and experience — tariffs, rewards, VPP participation — determines adoption far more than technical capability alone.

4. Commercial framing can move the needle dramatically
One participant example showed a 17× jump in growth from a single proposition redesign, underlining how much sits with product and pricing rather than plumbing.

5. EU and US markets demand different playbooks
Deregulated EU balancing markets enable different flexibility use cases than regulated US utility programs; both need sophisticated orchestration but with different incentives.

6. Build for the orchestration layer
Device-level integration is commoditizing; durable advantage comes from the orchestration and proposition layers, where customer value is created.

Watch the full webinar below:

Looking ahead

As the “internet of energy” matures, the platforms that win will be those investing in orchestration and proposition design now, rather than treating flexibility as a compliance afterthought. The organizations that embed it as a strategic pillar — with the KPIs and cross-team alignment to match — will set the pace.

The full argument is laid out in our written recap, Six Pillars of Consumer Flexibility.